Potto

“Okay, you're all haters for not telling me about this app, so it's called potto. Basically, it asks you a bunch of questions so that it can”

Transferable move

Use a playful accusation like 'who was gonna tell me' to make your product recommendation feel like a hard-to-find secret.

Why it works

Faux-indignation at gatekeeping immediately hooks attention, pivoting into a satisfying walkthrough of a highly practical meal prep solution.

“Tell me why I can spend $200 at the grocery store and still come home with nothing to eat. Then I found this app, potto. Literally pick your”

Transferable move

Use a highly specific, frustrating situation ('spent $200 and still have nothing to eat') to instantly hook viewers before showcasing a step-by-step demo of your app solving it.

Why it works

It targets a highly relatable, everyday frustration—spending a lot on groceries but still having no idea what to cook—and quickly showcases a seamless, tap-by-tap app solution.